The application market for fans of music and concerts is full of interesting solutions, therefore, it is not easy to make it big even with a top class product which may offer more than the competition. We found a way to do this by promoting the Tango app at Audioriver and Polish Hip-Hop festivals.

On the beach by the Vistula River and on the market square in Płock, we launched a new app that makes life easier for those looking for music and artistic events. We also made sure that the participants of the events familiarised themselves with the full range of possibilities offered by Tango. Owing to this app, users could take part in a game with the aim of walking as many steps as possible during the event. Those with the best results received prizes. This way, we showed that Tango is not just a virtual concert calendar, but something much better!