Many people want to prevent such problems as smog by reacting passively. This is better than doing nothing at all, but we think that the only right way is to react actively. Therefore, we support the ”Better without Smog” campaign – this is an initiative in which we got involved wholeheartedly, as usual.

What did we do to protect the cleanliness of air and fight against smog? We prepared a creative concept and strategy for the social and image-enhancing campaign “Better Without Smog”. We created communication that focused on the positive effects of remedial actions. We demonstrated that all citizens have an influence on smog in Poland and this gives everyone great potential. We know that encouraging is more effective than discouraging, therefore, we engaged ambassadors, designed a unique form of advertising - Clean Ads - and raised awareness of thermo-modernisation as a tool in the struggle for clean air.