Brand recognition is a very complex issue, but regardless of the approach adopted, the moment at which the customer encounters a product in the shop is of great significance. The first impression given by the packaging is often critical when taking a decision on product purchase. We know this, therefore, we took care to properly refresh the image of the HARDY brand.

Bearing in mind the key role of visual effects in building customer relations with the brand, we take great care in preparing product packaging for our partners. We pay attention to its unique character, legibility and the positive associations it provides.