It is said that the end customer is the most demanding, but this is not always true. You cannot forget about all the links in the distribution chain. In fact, the Good Food brand did not forget about them, therefore we were commissioned to activate the sales of its products with a leading distributor.

In keeping with our agreement, we prepared a support programme for the external sales force. We developed a creative concept in accordance with which we produced BTL materials, organised online training and took care of providing day-to-day programme support.