When a client asks us to promote sales, our task is to work out which activities will be the most effective. For CEKO, we took on the task of increasing the resale of slow-moving products in the traditional channel.

In order to achieve this goal, we prepared both a strategic and creative concept, and as part of this, created a sales support programme for sales representatives, introduced pre-paid cards and a reward catalogue. Our communication was based on language tailored to a specific group - salesmen. By linking the flag products to products characterised by a low sales factor, we increased the turnover of the entire assortment of the client. We also provided ongoing support for the campaign.