The B2B and B2C markets have their own rules - a perfect communication strategy tailored to a business client is unlikely to work with an individual client. Therefore, sometimes, while changing the target group, it is necessary to turn many brand elements upside down. Only the proper adaptation will guarantee a win.

For Botir, we took care of rebranding so that the company products could effectively reach the B2C clients interested in their premium assortment. We refreshed the company’s logo, developed a basic Visual Identification System and created a communication strategy.